Portfolio · Case Studies

Three Stories of
Strategic Clarity

Real challenges, real solutions, real results. Each case study shows a different aspect of marketing work.

Precision Targeting

Finding the
Right Clicks

A B2B industrial equipment supplier was running Google Ads for 2 years with broad match keywords eating budget. Landing pages built for everyone, converting no one. Sales team drowning in unqualified leads.

"Engineers don't browse. They search with intent."

Dug into Search Terms reports and found the problem: we were paying for "industrial equipment" when buyers searched for specific part numbers. Built a new keyword strategy around how engineers actually search.

Results — 6 Months

Same budget. Better leads.

"Sales finally stopped complaining about lead quality."

Scalable Systems

The Scattered
Garden

Managing 6+ clients, each with their own tracking setup, reporting format, and ad account chaos. No templates. No documentation. Every onboarding felt like reinventing the wheel.

"The problem wasn't the clients. It was the lack of system."

Couldn't scale expertise by working harder. Had to document everything: naming conventions, tracking templates, audit checklists, reporting frameworks.

Results — 8 Months

More clients. Less chaos.

"Finally felt like I was building something, not just doing things."

Less is More

The Quiet
Shelf

An independent bookstore in a college town. Great curation, loyal regulars, but invisible online. Competing against Amazon with a fraction of the budget.

The impulse was to do more.
The answer was to do less, better.

"Stop trying to reach everyone. Reach the right people."

Focused on three channels only. No paid ads. Just showing up consistently where it mattered.

Results — 10 Months

Quiet growth. Real community.

"We didn't go viral. We just became part of the neighborhood again."

Ready to work together?

Let's discuss how to achieve similar results for your business.